Make your startup a success

9 out of 10 startups fail because of bad execution. Don’t be one of them.

I look at hundreds of startups every year.

Most of them make the same mistakes.

Mistakes that you can avoid.

Chris, Angel of Sweden

I help you give your startup the chance to succeed it deserves. Proving you with smart money. With my 15 years of experience and network in the tech industry, I’m here to support you.



I would strongly recommend Chris to any startups looking for strategic advice with an eye for the details!

Chris has coached our product team to be more effective in our ways of working.

We now make more informed decisions and our meetings have a higher quality.

I would recommend Chris to anyone looking to expand their product team or going away from founder-driven product decisions!

Carl Svensson

Co-founder and CEO, Strivr

Chris served as board member providing invaluable insights and critical perspectives on both the strategic and operational questions.

Forcing management and board to challenge pre-assumptions about the market and needed key performance. 

I would strongly recommend Chris to any startups looking for strategic advice with an eye for the details!

Mathias Blob

Chairman of the Board, Fixi Solutions

Chris took us through a series of workshops resulting in company-wide OKRs.

I learned a lot from these workshops, not only about OKRs but also about workshop facilitation and how to make it fun & engaging!

Willem Rabsztyn

Co-founder and CEO, Bookboost

I value Chris for being so straightforward and to the point.

I would highly recommend Chris if you have a clear picture of what you want to achieve and where you want to go with your business but need help specifying the path to the goal in order to be able to focus on what is most important to achieve success.

Amanda Lilja

Founder and CEO, FeedbackFrog

Companies under my wings


Building the team

Creating a product

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